About MediaMed

From 1 to 172 centers. That story was not an individual achievement; it was a team effort.

MediaMed deliberately steps away from the “guru” model. The credibility of the site rests on an experience where multiple people pushed growth, messaging, production and execution from different fronts.

MediaMed monograma

Core narrative

The competitive advantage lies in coordinating talent, not inflating credentials.

The site presents Groy Pereira as founder and visible face of MediaMed, while making clear that the experience behind the offer was built collaboratively. That distinction matters because it communicates something more honest and more useful for the client: meaningful growth happens when strategy, creativity and operations move in alignment.

That is why this page explicitly names Barbara Ferreiro, Mayte Ortiz and Marlow Hernandez Cano as part of the story that gives context to the methodology. Not as biographical decoration, but as proof that scale in healthcare depends on structure and teamwork.

Part of the Cano Health story

Groy Pereira

Founder and strategic lead

Connects media production, growth strategy and healthcare-market judgment so positioning, campaigns and operational realities stay aligned from the start.

Part of the Cano Health story

Barbara Ferreiro

Brand and organizational clarity

Adds the discipline of internal alignment, messaging consistency and executive coordination that large healthcare growth stories require behind the scenes.

Part of the Cano Health story

Mayte Ortiz

Creative and performance perspective

Represents the blend of sharp creative judgment and commercial focus needed to turn strategy into work that can actually move demand.

Part of the Cano Health story

Marlow Hernandez Cano

Clinical leadership and market trust

Grounds the narrative in physician credibility, mission alignment and healthcare transformation rather than agency-style abstraction.

We do not believe in gurus.

We believe in clear direction, coordinated teams and consistent execution.

We do not sell noise.

Every channel, piece of content and action should respond to commercial and operational logic.

We do not improvise growth.

The goal is to build a base that can sustain opening, expansion or repositioning.