System before tactics
Every service exists to build a clearer growth mechanism: messaging, patient journey, follow-up, production and public authority working as one system.
Boutique healthcare marketing in Florida
We build growth systems for medical centers that need to move with clarity.
MediaMed combines strategy, production and operational judgment for primary care, healthcare brands and Hispanic-market growth. The reference behind the promise is not generic agency language. It is a documented story of growth, teamwork and execution at scale.
1 → 172centers in the growth story behind this methodology
75%organic growth as a signal of system quality
ES / ENbilingual execution for Hispanic and general market growth
Teamwork
The story behind MediaMed is not attributed to one person.
The experience was built through collective execution that also includes Barbara Ferreiro, Mayte Ortiz and Marlow Hernandez Cano.
1 → 172
medical centers across the Cano Health growth story
75%
documented organic growth
858K+
calls generated
54%
reported lead-to-enrollment conversion
$3K–$6M
budgets managed
13
TV projects and 1,700+ hours produced
Why MediaMed
A boutique structure backed by real operational healthcare growth experience.
MediaMed exists inside a clear market gap: many agencies talk about healthcare, but few understand operational rhythm, variable budgets, patient sensitivity and the need to align brand, follow-up and measurable outcomes.
Real healthcare experience
MediaMed comes from a trajectory that combines operations, media, performance and organic growth inside medical and insurance-related environments.
Teamwork as an advantage
The reference behind this brand is not the myth of the solo expert. It is the value of coordinating talent, direction and execution so growth can actually happen.
Featured case
From 1 to 172 centers: the story that turned experience into methodology.
MediaMed is grounded in a real experience where growth, operations, production and marketing had to coexist inside the same system. That learning is the starting point of the site, not decoration.
388,667 new primary care members reported across 7 states.
63% reduction in cost per enrollment over a three-year period.
858,000+ calls generated with a conversion-focused strategy.
Budgets managed from $3K to $6M.
Services
Four service lines designed to build growth from multiple fronts without losing coherence.
Each landing page expands one part of the system. Some organizations begin with strategy, others with content or follow-up. What matters is that the site makes clear how those parts connect.
Marketing Strategies
Growth strategies for medical centers that need direction, not noise.
Market planning, positioning, patient journey design and multichannel orchestration for healthcare organizations.
- Florida market and competitor diagnosis.
- Differentiated positioning for primary care and local healthcare markets.
- Patient journey architecture and stage-based messaging.
Lead Management
Turn interest into patients with a follow-up system designed for healthcare.
Lead management, sales follow-up, call optimization and conversion built on clinical-commercial logic.
- Mapping of the lead, call and scheduling flow.
- Audit of the response process and leakage points.
- Scripts, priorities and follow-up criteria.
Content Production
Audiovisual production that elevates medical credibility and supports campaigns with premium content.
Video production, photography, TV, branded content and medical storytelling for campaigns and institutional brand building.
- Creative concept development for campaigns and brand storytelling.
- Video production, interviews and authority-building pieces.
- Corporate photography and visual assets for web and media.
Media Consulting
Positioning, spokesperson strategy and media judgment for healthcare brands with ambition.
Media consulting, institutional narrative, public authority and visibility opportunities with a healthcare focus.
- Definition of institutional narrative and talking points.
- Spokesperson preparation and media messaging.
- Evaluation of editorial and PR opportunities.
Packages
A boutique model designed for different stages, from launch to multi-site expansion.
Not every center needs the same structure. That is why the offer is organized by stage of maturity. The logic is simple: come in early if needed, then expand the structure as complexity grows.
Startup
For founders opening or launching their first medical center.
Join you from the beginning with brand clarity, commercial structure and early growth actions.
Team: Dedicated boutique structure built for launch-stage execution.
- Initial positioning and core messaging.
- Digital presence guidelines and launch-ready content.
- Opening roadmap and early patient acquisition plan.
- Close support throughout the zero-to-one stage.
Boutique Growth
For operating centers that need a more organized growth system.
Blend strategy, campaigns and creative support without losing proximity.
Team: Dedicated working team with weekly coordination.
- Quarterly growth planning.
- Campaign support and continuous optimization.
- Priority content for performance and authority.
- Actionable reporting for leadership.
Multi-Center
For groups managing several locations and more operational complexity.
Organize messaging, follow-up and consistency across sites.
Team: Multidisciplinary team with executive cadence.
- Multi-site architecture and market priorities.
- Lead flow management and marketing-operations coordination.
- Campaign production and location-specific kits.
- Metrics oversight with scalability in mind.
Enterprise Advisory
For organizations that need senior judgment, authority and expansion support.
Strategic consulting and high-level guidance for moments of greater visibility and complexity.
Team: Senior direction, specialized pods and initiative-based support.
- Institutional narrative and executive positioning.
- Media consulting and regional growth guidance.
- Support for launches, reputation and spokesperson strategy.
- Flexible model based on business complexity.
Recommendations
The credibility of this site is reinforced by people who were close to the execution.
The recommendations featured here come from people connected to leadership, marketing, healthcare and operations. The recurring theme is not a single isolated skill, but the capacity to collaborate, build and execute with judgment.
“A true team player, he does not allow organizational boundaries to be an impediment to progress and cooperation.”
John Courtney
Operating Partner at INTANDEM CAPITAL LLC
“Great professional and person. Most importantly, he is committed to the company mission and vision.”
Marlow Hernandez Cano
Physician and healthcare transformation leader
“Groy is a phenomenal creative professional. It is a real pleasure joining forces with him on marketing and company growth strategies.”
Sandra Ochoa, MBA
CEO, Vemax Insurance Agency | Medicare & ACA expert
“High creativity, high execution, high business results.”
Mayte Ortiz B.
Independent Marketing Consultant
Frequently asked questions
A website designed to answer key questions quickly and organize the sales conversation.
Does MediaMed work only in healthcare?
The primary focus is on medical centers, primary care, Medicare and adjacent healthcare organizations. That specialization is part of the site's differentiation and the offer itself.
Can MediaMed engage from the moment a center is opening?
Yes. The Startup package is designed specifically for teams that are just beginning, need clarity and must build their commercial foundation from zero.
Is the work bilingual?
Yes. Strategy, narrative and execution can adapt to English, Spanish or bilingual campaign models, with special attention to Florida's Hispanic market.
Do you sell one-off campaigns or ongoing support?
The offer is designed as structured boutique support. It can begin with an audit or roadmap, but the goal is always to build continuity and system.